Forget Meta for beginners!!

@emrysbuilds

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Selling · SaaS › Marketing Tool

Google

Why it worked

The creator leverages a common pain point for online shoppers (discovering products on social media but hesitating to buy from unknown brands) and offers a solution by highlighting the effectiveness of Google searches for driving sales.

Summary

The creator explains that unlike social media platforms, Google is a better place to find products with a high average order value. They show screenshots of successful orders to demonstrate their point.

Structure

1Scrolling social media and seeing a product
2Not buying from an unknown store
3Searching on Google for products
4Showing successful orders from Google searches
5Advising against making the same mistake

Product placement

Google: it acts as a search engine where users can search for products they are interested in, which is how the creator claims to get sales. Removing it would change the creator's sales strategy. Meta: it appears as a platform the creator is comparing their sales strategy to. Removing it would not change what happens in the video.

Call to action

Go check out the store, you checkout

On-screen text

Original caption

Nobody spends £150 on a product they found scrolling. They search for it. That's why I use Google. #ecommerce #onlinebusiness #entrepreneur #googleads #buildingfromzero

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Forget Meta for beginners!!

Transcript

Imagine you guys are scrolling on Instagram, Facebook, you see a product you like. 150 pound, 200 pound. From a store you've never heard of. You go check out the store, you checkout. Have you ever heard of that before? No. Because when you want to buy a product which has a high AOV, you go to Google. Guys, don't make the same mistake I did. Even with a bad conversion rate, I still get sales. Just look. Guys, don't make the same mistake I did. Even with a bad conversion rate, I still get sales. Just look.