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3.1Talking Head
Hook
CHARGEBACK!
@emrysbuilds
1.6K followers · usually 1.2K views a post
Views
3.6K
Likes
135
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14
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Why it worked
The video resonates with entrepreneurs and e-commerce sellers by addressing a common and stressful business challenge: chargebacks. The creator's personal experience and contemplation of how to handle it create relatable content that encourages engagement and discussion.
Summary
The creator discusses receiving their first chargeback after a customer claimed an item was too small and initiated a return. Despite the creator's intention to refund upon receiving the item, the customer filed a chargeback, leaving the creator to decide whether to accept the chargeback or dispute it.
Structure
- 1Receives first chargeback
- 2Customer claimed item was too small
- 3Creator intended to refund upon return
- 4Customer initiated chargeback instead
- 5Creator contemplates disputing the chargeback
On-screen text
CHARGEBACK!
Transcript
CHARGEBACK! So I got my first chargeback. CHARGEBACK! I don't know how to take this one because obviously I was not at fault. So basically the customer had received the item and they said it was too small so I said no the return label. And I thought okay they're gonna return it once we receive the product, send the refund back. But for some reason they just did a chargeback. So I'm actually contemplating on just disputing it. And I weigh my options whether I should just accept it or dispute it back.
Original caption
First chargeback just hit. Part of the game. Now do I accept it or fight it? #ecommerce #onlinebusiness #entrepreneur #buildingfromzero #ecomtips
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