🦷🪥

@by.fannys

6.1M followers · usually 255.9K views a post

Views

2.0M

Likes

73.5K

Comments

788

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SoundTikTok sound · original sound - by.fannys

Promoted product

YesStyle

YesStyle is an online retailer that sells beauty and skincare products.

12 videos8 creators

Why it worked

The video uses a common "dental care routine" format but subverts expectations by incorporating makeup application, creating a visually engaging and unexpected transition. The use of ASMR-style sounds and close-ups on the products and actions likely contributed to its appeal.

Summary

The video shows a "dental care routine" that involves brushing teeth with purple toothpaste, rinsing with water, and then flossing. It then transitions to a makeup routine, applying foundation and lip gloss.

Structure

1Brushing teeth with purple toothpaste
2Rinsing mouth
3Flossing
4Applying foundation

Original caption

🦷🪥 | -12% on Yesstyle.com with FANNY12 for my tooth products 🥰#dentalcare #dentalcareroutine #toothcare #ASMR

More from @by.fannys

Product placement

YesStyle: an online retailer that sells beauty products. It appears as a discount code in the caption, and removing it would not change what happens in the video. It acts as a substrate for the discount code. Chupa Chups: a brand of lip balm/gloss. It is shown and used on the lips, so it acts. Removing it would change what happens in the video. KIKO Milano: a brand of lip gloss. It is shown and used on the lips, so it acts. Removing it would change what happens in the video. NARS: a brand of foundation. It is shown and used on the face, so it acts. Removing it would change what happens in the video.