grwm but my ex crashes it.

@justinescameraroll

392.4K followers · usually 41.8K views a post

Views

148.3K

Likes

24.0K

Comments

93

Shares

90

SoundTikTok sound · Sakura-lined street

Promoted product

AMIKA

all hair is welcome: 11 collections for every hair concern–no matter ethnicity, age or gender. We were kind & clean before it was a thing. Haircare that has always been cruelty-free, formulated without sulfates, parabens, aluminum starch. We only make products that make us proud.

6 videos6 creators

Why it worked

The video uses a relatable and humorous scenario of an ex unexpectedly showing up during a routine, creating a narrative hook that keeps viewers engaged. The creator's playful reaction and the eventual reveal of a polished look provide a satisfying payoff.

Summary

The creator starts a "get ready with me" video, but her ex unexpectedly arrives. She continues her hair styling routine, using dry shampoo and a flat iron, while interacting with her ex. After finishing her hair and doing her makeup, she applies Moroccan oil and shows off the final look.

Structure

1Starts GRWM, ex arrives unexpectedly
2Continues hair styling routine
3Interacts with ex while styling

Original caption

well well well! surprise surpriseeeee. flat iron is @Remington Official - linked in my storefront. , top is @Garage Clothing , hair is @kblhair(kabeilu)®️ , dry shampoo is @amika , blow dryer is @Dyson USA #CapCut

More from @justinescameraroll

Product placement

Remington Official (flat iron, ACTS - used to curl hair, removing it would change the video); Garage Clothing (top, APPEARS - worn by creator, removing it would not change the video); KBL Hair (hair, APPEARS - creator is wearing a wig, removing it would not change the video); Amika (dry shampoo, ACTS - used on hair, removing it would change the video); Dyson USA (blow dryer, ACTS - used to dry hair, removing it would change the video); Moroccan Oil (oil, ACTS - used on hair, removing it would change the video)

On-screen text

grwm but my ex crashes it. t-2 hours /technique/ roll the hair backwards 3-5 curls per side *gets a call* hello? I just walked in the building I'm filming I have a surprise for ya you have a surprise for me? Okay. We'll talk when you get here. I wonder what kinda content you've been putting out these days I wonder if they've been any good imaaooo keep wondering buddy!! you're blocked for eternity!! I love to troll this man what's the mention Oh brother me when I lie speed tutorial /final step/ oil tadal I mean 8 him: "Oooooh" "dayum." (correct response, still blocked) I added a little bit of the Moroccan oil I'm going to go do my makeup and then when I'm done with that I'll come back and we'll take it out we'll see it looks good now what's the update video going to be? keep sucks I hate this guy

Transcript

grwm but my ex crashes it. t-2 hours /technique/ roll the hair backwards 3-5 curls per side *gets a call* hello? I just walked in the building I'm filming I have a surprise for ya you have a surprise for me? Okay. We'll talk when you get here. I wonder what kinda content you've been putting out these days I wonder if they've been any good imaaooo keep wondering buddy!! you're blocked for eternity!! I love to troll this man what's the mention Oh brother me when I lie speed tutorial /final step/ oil tadal I mean 8 him: "Oooooh" "dayum." (correct response, still blocked) I added a little bit of the Moroccan oil I'm going to go do my makeup and then when I'm done with that I'll come back and we'll take it out we'll see it looks good now what's the update video going to be? keep sucks I hate this guy