now's the time to get back on YouTube.

@justinescameraroll

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SoundTikTok sound · original sound - justinescameraroll

Promoted product

YouTube

Why it worked

The video taps into a sense of urgency by highlighting an upcoming change in YouTube's monetization policy, motivating creators to act quickly.

Summary

The creator urges viewers to start creating content on YouTube now, before monetization requirements increase in February. They emphasize that with summer ending, people will spend more time indoors watching long-form content, making it an opportune time to begin.

Structure

1Urgency to start on YouTube
2Reason: Summer ending, people indoors
3Reason: Increased watch time for long-form content
4Reason: Monetization requirements increasing in February
5Call to action: Start now

Product placement

YouTube (platform): acts - the video is about creating content for the platform and discusses its monetization requirements. Removing it would change the video's topic.

Call to action

Get on YouTube right now.

On-screen text

now's the time to get back on YouTube.

Original caption

you have until February and then YouTube is upping those requirements for monetization!

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Transcript

If you've ever wanted to be a YouTuber, get on YouTube right now. Summers ending in the next couple months so people are gonna be back inside because it's gonna get colder, they're gonna be watching more long-form content. But more importantly, YouTube is about to make it harder to become a partner in February. They're gonna require double the amount of watch time. And that includes YouTube shorts. Get on it right now. This is your chance to become somebody's new favorite comfort creator. Hop on it.