Did you see Isha Ambani's Birkin?

@ideservecouture

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SoundTikTok sound · Violin

Promoted product

Hermes Birkin Sac Bijou

Why it worked

The video leverages the high-profile status of Isha Ambani and the exclusivity of the Hermes Birkin to create intrigue. The comparison to rare Pokemon adds a relatable and engaging element, making a luxury item more accessible and memorable to a wider audience.

Summary

The video highlights Isha Ambani's rare Hermes Birkin Sac Bijou handbag, worn at the Rahul Mishra couture show in Paris. The bag is described as being made of 18-carat white gold and encrusted with 3025 diamonds, totaling 111 carats, and is compared to a rare Pokemon.

Structure

1Introduction of Isha Ambani and her Birkin bag
2Description of the bag's rarity and materials
3Context of the fashion show and custom look
4Comparison to rare Pokemon
5

Original caption

One of the rarest Birkins out there seen on Isha Ambani at the amazing Rahul Mishra couture show #ishaambani #birkin #hautecouture

More from @ideservecouture

Product placement

Hermes Birkin Sac Bijou: ACTS - it is a luxury handbag that is shown and described in detail, making it desirable. Removing it would change the video's focus. Rahul Mishra: APPEARS - it is the name of the fashion show Isha Ambani attended. Removing it would not change what happens in the video. Devi: APPEARS - it is the name of the collection. Removing it would not change what happens in the video. Cardi B: APPEARS - she is a person shown in the video. Removing her would not change what happens in the video.

On-screen text

Did you see Isha Ambani's Birkin? This one here. This one here. I believe that this is one of the rarest Birkins out there. Okay, let me break it down. Isha Ambani attended the Rahul Mishra show in Paris. Collection is called "Devi", it was perfect. I'll tell you all about it. But with her custom look, she decided to wear this Birkin. Now, this is definitely not just any type of Birkin. This is a Hermes Birkin Sac Bijou. Made out of 18 carat white gold and 3025 hand set diamonds. In all together 111 carats. Best way to explain it is like in Pokemon terms: Seeing this bag is like seeing one of the four most rare Pokemons out there. She also look beautiful. It's a custom look from the collection that was shown. Her and Cardi B. both had custom looks that were sitting next to each other. When I saw the bag with this look, I had to talk about it.

Transcript

Did you see Isha Ambani's Birkin? This one here. This one here. I believe that this is one of the rarest Birkins out there. Okay, let me break it down. Isha Ambani attended the Rahul Mishra show in Paris. Collection is called "Devi", it was perfect. I'll tell you all about it. But with her custom look, she decided to wear this Birkin. Now, this is definitely not just any type of Birkin. This is a Hermes Birkin Sac Bijou. Made out of 18 carat white gold and 3025 hand set diamonds. In all together 111 carats. Best way to explain it is like in Pokemon terms: Seeing this bag is like seeing one of the four most rare Pokemons out there. She also look beautiful. It's a custom look from the collection that was shown. Her and Cardi B. both had custom looks that were sitting next to each other. When I saw the bag with this look, I had to talk about it.