Unboxing luxury colored pencils!

@melissametrano

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SoundTikTok sound · original sound - melissametrano

Promoted product

Gucci colored pencils

Why it worked

The video leverages the aspirational nature of a luxury brand (Gucci) for an everyday item (colored pencils), creating a sense of novelty and intrigue. The direct comparison with a common brand (Crayola) and the call to action for viewer engagement further drive interest and potential virality.

Summary

The creator unboxes a luxury set of Gucci colored pencils, showcasing the branded case and the pencils themselves. She then presents a box of Crayola colored pencils as an alternative, asking viewers which set they think she should give to her daughter.

Structure

1Introduction and unboxing of Gucci colored pencils
2Showcasing the Gucci pencil case
3Revealing the 40 colored pencils
4Highlighting the details and branding on the pencils
5

Original caption

Which ones should I give her?! 😱💕

More from @melissametrano

Product placement

Gucci (brand): Appears as a logo on the shopping bag, the box, the pencil case, and embossed on the pencils. Removing it would not change what happens in the video. Crayola (brand): Appears as a logo on the colored pencil box. Removing it would not change what happens in the video.

Call to action

Let me know if I should give her these or just some regular Crayola.

On-screen text

Unboxing luxury colored pencils!

Transcript

My daughter asked for some new colored pencils. I saw these ones from Gucci, so I decided to buy them. It comes in this gorgeous canvas case with the double G enclosure. When you open it up, there are 40 colored pencils in here. The display and the colors are so pretty and impressive. You can see each pencil says Gucci with the Gucci stars embossed on it. But let me know if I should give her these or just some regular Crayola.