Why it worked
The video taps into aspirational desires and offers a tangible, albeit vaguely defined, "Quote Page" as a means to achieve a dream life, using a soft-sell approach with a clear call to action.
Summary
The video displays text overlaying a nighttime cityscape, suggesting that the viewer is close to achieving their dream life. It encourages viewers to send the message to themselves as a reminder and to comment "QUOTE" to start their own "Quote Page."