love island

@hivebakery

478.4K followers · usually 23.6K views a post

Views

460.8K

Likes

31.4K

Comments

574

Shares

1.4K

SoundTikTok sound · Mascara

Promoted product

Hive Bakery

Hive Bakery is a bakery that makes scratch-made desserts and cupcakes, serving as the location where food preparation is shown.

13 videos

Why it worked

The video leverages the popularity of "Love Island" to create a visually appealing and relevant cake, tapping into fan interest. The clear display of the product, its theme, and the bakery's branding, combined with a direct call to action, makes it effective for promoting custom cake orders.

Summary

The video showcases a custom-made "Love Island" themed cake with edible images of a couple. The cake is decorated with black and red frosting, featuring ruffles and heart details. The bakery, Hive Bakery, is highlighted as the creator of this $75 cake, which can be ordered from their website.

Structure

1Showcase the finished cake with "Love Island" branding.
2Decorate the cake with frosting and edible images.
3Highlight the "Lemon & Strawberry filling" and price.
4

Original caption

Brinity Cake for $75 you can order on our website NOW‼️🖤🐝 Located in DFW area! #hivebakery #bakery #fyp #LoveIsland #brinity

More from @hivebakery

Product placement

Love Island (TV show): merely APPEARS, a theme for the cake decoration. Removing it would not change what happens in the video. Hive Bakery (bakery): ACTS - it is the entity that made the cake and is being promoted. Removing it would change what happens in the video.