We have a problem.

@hivebakery

495.2K followers · usually 23.8K views a post

Views

415.6K

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Comments

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SoundTikTok sound · Whiskey and Moonlight

View velocity

+1.2K views over 7.3d · ~161/day · 6 observations

Promoted product

Rose Against Hunger

Why it worked

The video effectively combines a clear call to action for a charitable cause with a soft sell for the bakery itself, leveraging the community aspect and a sense of urgency with the July 10th deadline.

Summary

A bakery is organizing a food drive for the Rose Against Hunger community packathon. They are asking customers to bring non-perishable food items by July 10th to help those facing food insecurity.

Structure

1Introduction of the problem and the food drive initiative.
2Explanation of the Rose Against Hunger event and its purpose.
3Call for donations of non-perishable goods.
4Mention of the deadline and incentive for donating.
5Final plea and bakery branding.

Product placement

Original caption

We only have until the 10th!! Come visit us and bring some non-perishable food items with you and get a yummy treat from us perhaps😋🐝 #hivebakery #bakery #fyp #dfwfood #dfwfoodie

More from @hivebakery

Call to action

Bring non-perishable food items to the bakery by July 10th.

On-screen text

July 10th

Transcript

We have a problem. So we're getting ready to try to help people donate can goods to a really good cause. It's a church in our area that is donating food to people who suffer from food insecurity. Last year we did something like this and we literally collected like 10 to 12 boxes full. All we have right now is this box full of pinto beans. I'm gonna ask you guys, whenever you patronize the business, if you can bring just like one or two cans or any kind of non-perishable that you'd like to donate to the organization, we would be super grateful. You have until July 10th to bring us those canned goods. Also, it's Christmas in July. Two more reasons to come see your favorite bakery. We only have until the 10th!! Come visit us and bring some non-perishable food items with you and get a yummy treat from us perhaps😋🐝 #hivebakery #bakery #fyp #dfwfood #dfwfoodie