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Okay, last but not least, Sephora is known as a pretty like high energy, high action, you know, vibe in the store. has just announced a new thing that they're doing called store quiet hours, which is that for specific hours, they will have lower music, not loud pumping music, lower kind of screen displays, everything's just a little, everything's calm. So a toned down version of Sephora, apparently they've piloted it, that they're seeing some, I don't know, this is really interesting. It's super interesting because, you know, when I'm reading the article, it says, rolling out store quiet hours globally to promote a more peaceful and calmer shopping environment. So I read that, I was like, okay, I get it. Sounds interesting. Then what really threw me off is that we want to make the store more inclusive.
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