@jade_zag — 414x breakout

Loading video…

"girl you gotta stop spending all your money on concerts"

@jade_zag

2.8K followers · usually 1.4K views a post

Views

580.5K

Likes

99.8K

Comments

716

2.0K

Promoted product

Ticketmaster

Why it worked

The video taps into a relatable pain point for many consumers: the high cost of concert tickets. By presenting a vast list of artists and events, it visually emphasizes the scale of spending, making the "problem" feel universal and humorous, with Ticketmaster subtly positioned as the enabler.

Summary

The video humorously highlights the high cost of attending concerts by showing a person at a concert and then listing numerous artists and festivals, implying significant spending. It concludes with a "Directed by: Ticketmaster" screen, subtly linking the platform to the expense.

Structure

1Opening statement about concert spending
2Visual of a concert attendee
3Extensive list of past and upcoming concerts/artists
4"Directed by: Ticketmaster" screen

Product placement

Ticketmaster ACTS - it is presented as the director of the video, implying it is the entity enabling or organizing the concert experiences shown. Removing it would change the framing of the video's message. The list of artists and upcoming events APPEARS - these are names of performers and festivals, not products being sold or demonstrated. Removing them would change the specific examples but not the core message about concert spending.

On-screen text

"girl you gotta stop spending all your money on concerts" Directed by: ticketmaster harry styles kacey musgraves shawna mendes alessia cara keith urban riley green lainey wilson jingle ball x3 luke combs x2 big time rush x3 luke bryan the driver era niall horan del water gap sabrina carpenter gracie abrams taylor swift lee brice j-hope the weeknd playboi carti travis scott coldplay jin x2 tate mcrae zara larsson amas bts x3 UPCOMING: lollapalooza ariana grande bts x4 katseye

Original caption

concerts are my life atp #concert #livenation #concerttok #ticketmaster