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13.4Talking HeadContrarian hookEducation
Hook
never let them know your next move
@katekulp
2.1M followers · usually 11.5K views a post
Views
153.4K
Likes
10.5K
Comments
48
Shares
151
Why it worked
The video likely worked due to its relatable "behind-the-scenes" perspective of a high-profile event, combined with a popular, intriguing text overlay that sparks curiosity.
Summary
The creator films herself at a NATO summit, with text overlay stating "never let them know your next move." She briefly shows the leaders and then turns the camera back to herself, stating she is busy.
Structure
- 1Introduction with text overlay
- 2Filming leaders at the summit
- 3Turning camera back to self
- 4Stating she is busy
Product placement
NATO OTAN (appears, does not act, removing it would not change what happens in the video)
On-screen text
never let them know your next move
Transcript
Sorry I can't hear you I'm kind of busy
Original caption
Never underestimate my side quests 😎 thank you #NATO #NATOSummit
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