Hey!

@katekulp

2.1M followers · usually 11.5K views a post

Views

41.5K

Likes

5.1K

Comments

14

Shares

138

SoundTikTok sound · Chopin Nocturne No. 2 Piano Mono

Promoted product

BigBean

Download BigBean - Learn English Words by THESE STUDIOS on the App Store. See screenshots, ratings and reviews, user tips, and more apps like BigBean - Learn…

Why it worked

The video uses humor and relatable struggles of language learners to engage viewers. The visual cues and split-screen format effectively illustrate the pronunciation and spelling differences, making the content memorable and shareable.

Summary

The video humorously demonstrates the spelling challenges faced by international students learning English, contrasting the pronunciation of "courgette" with the correct spelling. It then transitions to the word "entrepreneurial" and highlights the importance of pronunciation, specifically rolling the 'R'. The creator's bio link leads to the "BigBean - Learn English Words App", indicating the video promotes this educational app.

Structure

1Introduction of international student spelling challenge
2Demonstration of spelling "courgette"
3Transition to "entrepreneurial" and pronunciation focus
4

Original caption

which words should I spell more? 🤣✋🏻 #foryou #spelling #english #language

More from @katekulp

Product placement

BigBean: ACTS - it is an app that teaches English words, and the creator is promoting it via their bio link. Removing it would change what happens in the video because the video is about learning English words and the app is the tool for that. The app is the subject of the video. The video is promotional. The app is a mobile app. The app is educational. The app is called BigBean. The app's URL is https://bigbean.onelink.me/QuDk?af_xp=custom&pid=pau&c=kate.

On-screen text

international student: How do you spell international student: How do you spell COUR COUR COURGETTE GETTE English not first language: watch this! English not first language: COUR COURGETTE GETTE COUR ENTRE ENTREPRENEU ENTREPRENEURIAL ENTRE ENTREPRENEU ENTREPRENEURIAL That is perfect!! international student: international student: PSST how do you spell entrepreneurial Would you like to try? English not first language: sure ENTRE ENTREPRENEU ENTREPRENEURIAL ENTRE ENTREPRENEU ENTREPRENEURIAL You gotta roll the R

Transcript

Hey! How do you spell international student: How do you spell COUR COURGETTE GETTE English not first language: watch this! English not first language: COUR COURGETTE GETTE ENTRE ENTREPRENEU ENTREPRENEURIAL ENTRE ENTREPRENEU ENTREPRENEURIAL That is perfect!! international student: international student: PSST how do you spell entrepreneurial Would you like to try? sure ENTRE ENTREPRENEU ENTREPRENEURIAL ENTRE ENTREPRENEU ENTREPRENEURIAL You gotta roll the R