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63.9Silent UGCHow-To hookLifestyle
Hook
If your dog hates things going over their head, watch this.
@baileyandcocouk
50.9K followers · usually 331 views a post
Views
21.2K
Likes
76
Comments
2
Shares
7
Why it worked
The video addresses a common pain point for dog owners (difficulty putting on harnesses) with a clear, concise demonstration of a product that solves the problem. The "no wrestling, no drama" messaging resonates with the target audience.
Summary
This video demonstrates a dog harness from Bailey & Coco that clips at the neck, avoiding the need to go over the dog's head. It highlights the ease of use with three clips and the benefit of no "wrestling, no drama at the door" for a happy walk.
Structure
- 1Introduction to the problem (dog hates things over head)
- 2Demonstration of the harness clipping at the neck
- 3Highlighting ease of use (three clips, on in seconds)
- 4
Original caption
No over-the-head 🐶 For the most perfect, stress-free walkies 🐾 🙌 Our Trail & Glow style harnesses are designed with three clips, which means no going over your dog’s head 🙌 because we know that can be a big ‘no thank you’ for so many pups 😅 They’re such a lovely option if your dog gets worried, wriggly or just isn’t a fan of over-the-head harnesses. And for the lucky ones who don’t give a floof about things going over their head - Teddy included 😂 - we also have our lightweight adjustable harnesses too. Which may or may not be coming very soon in our bestselling Mulberry Tweed design… 🥳 Keep your eyes peeled for some gorgeous newness, COMING SOON! ✨ Teddy is wearing our Mulberry Tweed Trail & Glow harnesses in size small btw 🐶 Happy Wednesday! Love, Laura X #stepinharness #dogbranduk #cavapoo#doglovers #nooverthehead
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