Why it worked
The video uses a relatable and humorous "night before" setup, common in anticipation of significant events like hair appointments. The visual of being surrounded by products creates intrigue and highlights the preparation involved.
Summary
The video shows a person lying on a bed surrounded by hair extension products, with a blindfold on. The on-screen text states "Twas the night before my hair appointment," indicating preparation for a hair styling session.
Product placement
Outre (hair extension brand) - ACTS - used for hair appointment, removing it would change the context of the video. Beauty Sleep (brand on eye mask) - ACTS - worn by the person, removing it would change the visual. Bulk (hair extension brand) - ACTS - used for hair appointment, removing it would change the context of the video. Pre-stretched (hair extension product type) - ACTS - used for hair appointment, removing it would change the context of the video.