day in my life

@byalexorr

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SoundTikTok sound · Autumn Leaves (Lofi)

Promoted product

Dead Tidedeadtide.com.au

Not your average gym wear. Dead Tide creates alternative activewear for Aussies with attitude. Dark styles, serious performance, zero compromise.

Why it worked

The video offers a relatable "day in the life" of a small business owner, showcasing the realities and challenges of inventory management. The creator's honest and slightly self-deprecating tone, combined with the visual of the product, makes it engaging and authentic.

Summary

The creator, Alex, documents a day in her life building her emo-themed activewear brand, Dead Tide. She unboxes a new stock order and discovers she has an abundance of extra-large t-shirts and no small ones, which leads to a reflection on her inventory management and future production plans.

Structure

1Introduction to building an activewear brand
2Unboxing new stock
3Discovering an inventory imbalance (too many XL, no small)
4

Original caption

restock of plenty of XL founders tees will be online real soon 🖤 been a while since i tried yapping my way through building an activewear brand. [dead tide, unfollow everything, clothing brand founder, emo alt gym apparel, small aus brand]

Reflecting on past decisions and future production

5Call to action to buy available shirts

Product placement

Dead Tide: ACTS - it is an activewear brand that the creator is building and selling. Removing it would change the entire video. It appears as a logo and is spoken. It is the subject of the video.

Call to action

so buy shirt please

On-screen text

day in my life building an activewear brand as an emo millennial i'm alex i'm alex and i'm building an activewear brand called dead tide let me start i'm alex i'm alex and i'm building an alternative activewear brand called dead DEAD TIDE we just got we just got an order of stock arrived we just got an order of stock arrived at our house last night and as i was unpacking i was crossing off all of the sizes that we had for the founder's t-shirt which is which is this which is this t-shirt EST. 2025 i want i want to see i want to see people wearing this shirt in like 2 years time and be like 2 years time and be like oh my you you were there from the beginning EST. 2025 i know we launched but a lot of but a lot of 2025 was spent building and learning and getting the getting the brand put together so it really started in 2025 so it really started in 2025 how do i make this more anyway anyway as i've realised that i've realised that we have an abundance of extra large t shirts and no small shirts and and i double check the invoice and the invoice was correct i've ordered i've ordered way i've ordered way too many extra large shirts and i have no small t shirts i don't know if there's enough people that want a small we'll put in but but after this i don't think we'll do another i don't think we'll do another run of t shirts i don't think we'll do another run of founders that is definitely that is definitely wanna do more workout that is definitely wanna do more workout gear in the future anyway DEAD TIDE anyway why am i i'm sharing this i'm sharing this because i'm documenting my journey of building an activewear brand online and brand online and being honest that i don't get it right that i don't get it right all the those those t shirts will be up online soon so buy shirt please thank you love you bye

Transcript

day in my life building an activewear brand as an emo millennial. I'm Alex. I'm Alex and I'm building an activewear brand called Dead Tide. Let me start. I'm Alex. I'm Alex and I'm building an alternative activewear brand called Dead. Dead Tide. We just got. We just got an order of stock arrived. We just got an order of stock arrived at our house last night. And as I was unpacking, I was crossing off all of the sizes that we had for the founder's t-shirt, which is, which is this, which is this t-shirt. EST. 2025. I want, I want to see. I want to see people wearing this shirt in like, two years time and be like, two years time and be like, oh my. You, you were there from the beginning. EST. 2025. I know we launched, but a lot of, but a lot of 2025 was spent building and learning and getting the, getting the brand put together. So it really started in 2025. So it really started in 2025. How do I make this more? Anyway. Anyway, as I've realized that, I've realized that we have an abundance of extra large t-shirts and no small shirts. And, and I double check the invoice. And the invoice was correct. I've ordered, I've ordered way, I've ordered way too many extra large shirts and I have no small t-shirts. I don't know if there's enough people that want a small. We'll put in, but, but after this, I don't think we'll do another. I don't think we'll do another run of t-shirts. I don't think we'll do another run of founders. That is definitely, that is definitely wanna do more workout. That is definitely wanna do more workout gear in the future. Anyway. Dead Tide. Anyway, why am I, I'm sharing this. I'm sharing this because I'm documenting my journey of building an activewear brand online and, brand online and being honest that I don't get it right. That I don't get it right all the. Those, those t-shirts will be up online soon. So buy shirt please. Thank you, love you, bye.