kimiko's KINDLE

@kimikoscales_

1.2K followers · usually 467 views a post

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1.7K

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SoundTikTok sound · marys_theme.mp4

Promoted product

Kindle

Access and read millions of titles instantly and comfortably on your phone, tablet, or computer.

7 videos6 creators

Why it worked

The video taps into the popular 'Kindle girlie' aesthetic and the aspirational idea that a product can significantly improve one's life, making it relatable and shareable within a specific online community.

Summary

The creator shows off their Kindle, which they bought because they heard it would change their life. The video features the Kindle decorated with various stickers and photos.

Structure

1Showing the Kindle
2Text overlay about buying the Kindle
3Showing the decorated back of the Kindle
4Rotating the Kindle to show the front again

Product placement

Kindle (e-reader): ACTS - it displays books and is the subject of the video, implying its use for reading. Removing it would change the video's focus. Kindle (logo on device): APPEARS - it's a brand logo on the device. Removing it would not change what happens in the video.

Original caption

Can confirm - the people were RIGHT! #kindle #kindlebasic #kindlegirlie #kindledecorating #kindletok

More from @kimikoscales_

On-screen text

kimiko's KINDLE I bought a kindle because everyone said it would change my life I'm just a girl.

Review this bag insert for storage with me from @dgazglobal ✨ 10/10 recommend!!