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15.1Talking HeadHow-To hookEcommerce
Hook
scarf hack you need this summer
@everfulwholesale
96.4K followers · usually 6.2K views a post
Views
91.0K
Likes
3.4K
Comments
7
Shares
158
Why it worked
The video effectively combines a popular fashion hack with a clear call to action to a wholesale supplier, appealing to boutique owners and fashion resellers looking for trendy items.
Summary
The video demonstrates a versatile scarf styling technique, presenting it as a summer essential. It directs viewers to Everful, a wholesale fashion platform, to source the scarf.
Structure
- 1Introduction of scarf hack
- 2Demonstration of styling
- 3Call to action to source from Everful
- 4Display of product examples
Product placement
Everful (ACTS - it is the source for the scarf being demonstrated, and the caption directs viewers to it for purchase, implying it is a wholesale fashion platform for boutiques. Removing it would remove the purchasing information and the context of the scarf's origin.)
Original caption
The scarf hack your summer needs. One piece, endless ways to wear it. Source it factory-direct at Everful, 7M+ pieces and counting. #scarfstyle #scarfhack #summeraccessories #wholesalefashion #boutiquebuyer
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