On-screen text
WHICH CAMERA IS RIGHT FOR YOU?
FULL-FRAME SIMPLICITY VS APS-C VERSATILITY
LUMIX
S9
FULL-FRAME POWER
Compact Freedom.
Reply to Danny Chavarría's comment
Lumix s9 is way
better than sony
a6700 & fujifilm and
also cheaper. Best
travel camera
SONY
a6700
POWERFUL PERFORMANCE.
Endless Possibilities.
FULL-FRAME
24MP
ULTRA COMPACT
& LIGHTWEIGHT
LUMIX LAB APP
EASY SHARING
CREATOR-FOCUSED
LUT WORKFLOW
AI AUTOFOCUS
CLASS-LEADING
TRACKING
HUGE LENS
ECOSYSTEM
BUILT FOR ACTION
FAST & RELIABLE
4K 60P
OVERSAMPLED
$1,699.99
$1,899.99
SIDE-BY-SIDE COMPARISON
LUMIX S9
FEATURE
SONY a6700
Full-Frame 24MP
SENSOR
APS-C 26MP
Good, improved Panasonic AF
AUTOFOCUS
Excellent, class-leading
AI tracking
No EVF
VIEWFINDER
Built-in EVF
Strong creator-focused features,
LUT workflow
VIDEO
Excellent hybrid video,
4K60 oversampled
L-Mount, growing
but smaller
LENS ECOSYSTEM
Huge Sony E-mount
selection
Extremely compact
for full-frame
PORTABILITY
Compact, especially
with APS-C lenses
Better
LOW-LIGHT
PERFORMANCE
Very good
Decent
SPORTS / WILDLIFE
Much better
Outstanding Lumix Lab + LUTs
SOCIAL MEDIA
WORKFLOW
Good, but less streamlined
Travel, street, lifestyle,
content creation
BEST FOR
General photography, action,
hybrid shooting
CHOOSE LUMIX S9 IF YOU:
Prioritize image quality and full-frame look
Shoot travel, street, lifestyle, or content
Want a compact camera with easy
social-media sharing
Don't need a viewfinder
BOTH ARE
INCREDIBLE.
It depends on
your style.
CHOOSE SONY a6700 IF YOU:
Shoot sports, wildlife, kids, or
fast-moving subjects
Autofocus reliability is your
top priority
Want the widest lens selection
Prefer having an electronic viewfinder
YOUR VISION.
YOUR CAMERA.
YOUR STORY.
INVEST IN THE TOOL THAT BRINGS YOUR VISION TO LIFE.
CREATE. CAPTURE. INSPIRE.