Why it worked
The video leverages a surprising and aspirational "rags to riches" narrative, showing how a seemingly low-cost product from a discount store can lead to significant financial success on a popular e-commerce platform.
Summary
The video shows a family handling fake flowers, with on-screen text indicating they have made $1.7 million dollars on Etsy selling these flowers sourced from the Dollar Tree. A revenue graphic displays $1,703,360.28.
Structure
- 1Showing fake flowers
- 2Displaying revenue from Etsy sales
- 3Mentioning Dollar Tree as the source
Product placement
Etsy: it ACTS as the platform where the creator sells their products. Removing it would change what happens in the video.
Dollar Tree: it APPEARS as the source of the fake flowers. Removing it would not change what happens in the video.
On-screen text
pov: you have made
$1.7 million dollars on
Etsy using fake flowers
from the Dollar Tree.
Revenue ->
$1,703,360.28