Why it worked
The video taps into the popular trend of reselling and side hustles, offering a specific, actionable idea for Etsy sellers. The clear demonstration of a discounted product with resale potential makes it highly relevant and valuable to the target audience.
Summary
The creator shows beaded garlands in a store's Christmas section, highlighting that they are 50% off. She suggests repurposing them for party decor or reselling them on Etsy under the 'Sourced by Seller' category.
Structure
- 1Introduction to garlands on sale
- 2Highlighting the discount and original price
- 3Suggesting repurposing for party decor
- 4Suggesting reselling on Etsy under 'Sourced by Seller'
- 5Concluding with the idea that these are good items to sell
Product placement
Etsy: it ACTS as a marketplace where sellers can list and sell products. Removing it would change the entire context of the video, as the video is about selling on Etsy. It is the platform where the products are sold. It is not promotional in this context, as the video is about how to sell on Etsy, not promoting Etsy itself.
On-screen text
Here is what you
SHOULD SELL in the
SOURCED BY SELLER
category on Etsy