Why it worked
The video uses a sense of mystery and urgency, promising 'BEST news' to create curiosity and encourage viewers to engage with the content and share it.
Summary
The video features a woman with text overlays that encourage viewers not to skip the video. She instructs them to check their phones on Monday morning for the best news they've ever heard and to send the message to themselves immediately.
Structure
- 1Introduction with text overlay
- 2Woman appears and gestures
- 3Text overlay with instructions
- 4Call to action to send the message
Call to action
Send this to yourself Immediately.
On-screen text
Don't skip... Monday
when you wake up.
Check your phone, you
will receive some of the
BEST news you've ever
heard.
Send this to yourself
Immediately.