Plan A:

The video likely worked due to the unexpected and visually striking transformation of the corgi's fur, combined with the relatable humor of having "no plan B" which implies a spontaneous and perhaps slightly chaotic creative process.

The video shows a corgi's fur being dyed with rainbow colors. The text on screen indicates a plan to invent something new in creative grooming, but then states "There was no plan B," implying the rainbow dye job was the only outcome.