The video taps into a popular beauty trend (the "bob" haircut) and uses a relatable personal opinion to engage viewers. The use of trending hashtags increases its discoverability.
Summary
The creator asks "What's a BOB???" and then states that having long hair makes her feel pretty, but she also loves short hair girlies. The video uses hashtags related to trends and virality.
Structure
1Questioning the "BOB" trend
2Expressing personal preference for long hair
3Acknowledging appreciation for short hair
4Using relevant hashtags
On-screen text
What's a BOB???
Transcript
I mean no offense 🤷🏻♀️ Having long hair makes me feel pretty Love short hair girlies as well #foryou #foryoupage #views #thatgirl #bobtrend
Original caption
I mean no offense 🤷🏻♀️ Having long hair makes me feel pretty Love short hair girlies as well #foryou #foryoupage #views #thatgirl #bobtrend