#LunchablesPartner

@kelseyvenkov

3.0M followers · usually 18.0K views a post

Views

18.2M

Likes

2.6K

Comments

9

Shares

111

SoundTikTok sound · original sound - kelseyvenkov

Promoted product

Lunchables Snackables

Explore Lunchables Snackables: the ultimate double snack pack for a mini moment. Features Welch's Fruit Snacks, cheddar cheese, chocolate chip graham crackers, and mini crackers. A poppable, convenient treat for kids and parents. Shop Snackables now!

Why it worked

The video effectively integrates a product promotion into a relatable 'day in the life' narrative of a busy mom, showcasing the product's convenience and appeal to children in a natural, non-intrusive way.

Summary

A single mom prepares for a busy summer day by packing Lunchables Snackables for her children's activities. The video highlights the convenience and appeal of the snack packs for keeping kids happy and fed on the go.

Structure

1Introduction to summer days as a single mom
2Packing essentials for activities like horse camp and pool days
3Highlighting Lunchables Snackables as an easy and convenient snack option
4

Original caption

#LunchablesPartner Summer days are easy... good thing snack time is easy thanks to Snackables by Lunchables. Shop @Lunchables at your local grocer! #lunchables #summermomlife #snacksforkids

More from @kelseyvenkov

Product placement

Lunchables Snackables (acts): These are snack packs containing crackers, cheese, and fruit snacks. They are shown being packed for a day out and eaten by a child. Removing them would change the video's focus on easy snacks. Lunchables (appears): The brand name is visible on the Snackables packaging. Removing it would not change the video's content, but the product itself is central.

Call to action

Shop @Lunchables at your local grocer!

On-screen text

#LunchablesPartner SUMMER BREAK As a Single Mom I don't think I've had a slow summer day since becoming a mom it is always filled with fun and adventure I love to keep the kids busy and doing things they love I've been packing the new Snackables by Lunchables because they're so easy to toss in our bags before we head out It's so convenient as a mom Today Kenzie is off to horse camp and Lincoln spends every day at the pool So before we leave the house I always have to make sure the essentials are packed and ready to go I love to be prepared as a mom for anything and especially when my kids say they are hungry my kids love them and they're packed with natural cheeses crackers and treats from these shareable packs And Kenzie can take a break in that hot summer Florida heat They keep everyone happy And you can pick up your own packs of Snackables by Lunchables at your local grocery

Transcript

I don't think I've had a slow summer day since becoming a mom it is always filled with fun and adventure I love to keep the kids busy and doing things they love I've been packing the new Snackables by Lunchables because they're so easy to toss in our bags before we head out It's so convenient as a mom Today Kenzie is off to horse camp and Lincoln spends every day at the pool So before we leave the house I always have to make sure the essentials are packed and ready to go I love to be prepared as a mom for anything and especially when my kids say they are hungry my kids love them and they're packed with natural cheeses crackers and treats from these shareable packs And Kenzie can take a break in that hot summer Florida heat They keep everyone happy And you can pick up your own packs of Snackables by Lunchables at your local grocery