Why it worked
The video likely worked due to its use of ASMR-like visuals and soothing affirmations, tapping into popular trends for relaxation and self-care content. The focus on positive self-talk and perceived skin benefits appeals to a desire for natural beauty and wellness.
Summary
The video shows a person holding a crystal and applying it to their face, with on-screen text promoting skin clearing, tightening, brightening, and glowing. It suggests affirming "I AM ALWAYS GLOWING" and using the crystal as part of a skincare routine.