Colour theory is so wild Mac lipstick Hug me try on

@skincareaddict288

1.4K followers · usually 1.0K views a post

Views

717.2K

Likes

30.2K

Comments

696

Shares

571

SoundTikTok sound · original sound - skincareaddict288

Promoted product

Mac lipstick Hug me

Why it worked

The creator leverages a popular, viral product and her relatable experience of it not working for her specific skin tone, creating intrigue for a "hack" that encourages engagement and follows.

Summary

The creator tries out the viral MAC lipstick shade 'Hug Me' and finds it doesn't provide enough pigment on her skin tone, despite loving the hydrating formula. She hints at a hack for making it work and encourages viewers to follow for the solution.

Structure

1Introduction and love for MAC lipstick
2Showing the viral 'Hug Me' lipstick
3Applying the lipstick and initial reaction
4Showing the 'before' and 'after' results
5Discussing the lack of pigment and offering a hack

Product placement

Original caption

I love a good mlbb but this just gives “ml” also it looks so rosy on some girlies and me just nothing 😂😭 @M·A·C Cosmetics #maccosmetics #maclipstick #lipsticklover #lippies #lipstick

More from @skincareaddict288

Call to action

follow for that on how I make this lipstick work for me

On-screen text

Colour theory is so wild Mac lipstick Hug me try on It's giving only the "ML" in "MLBB" *smiles in regret Maybe 1 more layer? I've seen it looks so cute on other girlies and actually SHOW UP - just not me 🥺 Love the super hydrating formula - but this shade alone by itself is not for me :( However, I did find a hack, so follow for that on how I make this lipstick work for me

Transcript

You guys, I'm a Mac lipstick lover through and through. So when I saw Mac, the viral Mac Hug Me lipstick, you best bet I bought it. You have similar skin tone to me, here's a little and maybe a cautionary tale. It's giving only the "ML" in "MLBB". And that's it. This is what it looks like applied. Compare my before and after. Before: It's giving nothing. *smiles in regret. And before you say, maybe you can layer it. Maybe 1 more layer? Layer it up one more, here. I've seen it looks so cute on other girlies and actually SHOW UP - just not me 🥺. Pigment is not in the room with us. Love the super hydrating formula - but this shade alone by itself is not for me :(. However, I did find a hack, so follow for that on how I make this lipstick work for me.

Don’t do what I did 😬 #azelaicacid #sensitiveskin #rednessproneskin #rosacea #s

75.6

71.0K1.1K116

Finacea gel

71.0Kviews@skincareaddict288

The deals are dealing 😍 the only thing is it looks like @Shoppers Drug Mart @sh

41.9

39.3K1.0K66

Jason Wu Beauty

39.3Kviews@skincareaddict288

A little hack to how i make @M·A·C Cosmetics hug me pop a little bit more on me

36.1

36.9K1.0K22

M·A·C Cosmetics Hug Me lipstick

36.9Kviews@skincareaddict288