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2 videos2 creators
394Talking HeadOther hookEntertainment
Hook
#skittles_partner go
@gen_laforce
566.7K followers · usually 23.2K views a post
Views
8.9M
Likes
3.6K
Comments
10
Shares
125
Promoted product
Skittles
Why it worked
The video effectively blends personal experience with brand integration, showcasing a popular event (Toronto Pride) and a well-known product (Skittles) in a way that feels authentic to the creator's lifestyle and the spirit of the event.
Summary
The creator documents their experience at Toronto Pride over three days, highlighting various events, performances, and community interactions. Skittles is featured as a partner, with their involvement in the Pride celebrations including a booth and a donation initiative.
Structure
- 1Packing for Pride
- 2Arriving in Toronto and exploring Church Street
- 3Day 1: DJ set and performances
- 4Day 2: Getting ready and celebrating with the community
- 5
Original caption
#SKITTLES_Partner Toronto Pride was one for the books🌈🥹 Between playing my first Toronto Pride DJ set, running around Church Street, and celebrating with the queer community all weekend, it was one of those weekends I know I’ll remember for a long time #ad One of my favourite stops was the @skittles Celebrate the Rainbow experience at the Pride Street Fair. From free samples and live performances to the interactive rainbow wall, it was such a fun way tocelebrate Pride and self-expression. I also loved adding my own message to the “Celebrate the Rainbow, Taste the Rainbow” wall. For every sticker added throughout the weekend, Skittles donated $2 to Rainbow Railroad (up to $15,000) to help support LGBTQI+ individuals facing persecution around the world. And if you’re craving a bag after watching this, you can grab your favourite Skittles @Walmart Canada. #CelebrateTheRainbow #TorontoPride
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