The video likely worked due to its aesthetic appeal and relevance to a current beauty trend, making it shareable and engaging for a target audience interested in makeup and seasonal looks.
Summary
The video shows a person applying faux freckles to their face using a pen. The on-screen text states that faux freckles are in for summer.
Structure
1Applying faux freckles
2On-screen text about summer freckles
3Person looking at the camera
On-screen text
Faux freckles are on for summer
Original caption
This freckles pen to tie the look together, what do we think? Yes or No? #aussiemakeup #frecklestutorial #frecklestamp #waterprooffrecklepen #frecklescheck