If you live in New Jersey, there's a good chance you already follow me on Instagram. I run TownsOf, the network of social media pages that post about news and events.

The video tapped into a common frustration of users in smaller towns and suburbs feeling overlooked by major event platforms. By offering a solution tailored to their needs with a clear benefit (0% fees), it resonated with a potentially large and underserved audience.

The creator discusses the lack of event discovery platforms for smaller towns and suburbs, contrasting it with major cities. They then introduce their own platform, TownsOf.com, designed to serve these underserved areas and offer zero-fee ticketing.