POV : You went to get groceries in Norway 🇳🇴

The video leverages a popular cultural phenomenon (the national football team) to create relatable and engaging content around everyday grocery shopping. The "POV" format and the novelty of seeing the team on various products likely contributed to its shareability.

The video shows a person grocery shopping in Norway, highlighting various food products that feature the Norwegian national football team. Products shown include salmon, yogurt, paprika, burgers, carrots, chips, juice, lefse, cookies, bread, and milk, all branded with images of the team.