If you haven't heard the news, Phia which is a fashion tech company that was started by Bill Gates's daughter Jess basically got exposed for fraud.

The video likely performed well due to the high-profile nature of the accused company (Phia), its connection to a famous figure (Bill Gates's daughter), and the significant funding it had recently secured. The allegations of fraud and shady business practices create a compelling narrative that sparks curiosity and discussion.

Phia, a fashion tech company founded by the daughter of Bill Gates, is facing accusations of fraud for allegedly overriding legitimate referrals to claim sales credit. This comes after the company recently raised significant funding, highlighting concerns about business practices and data privacy in the startup world.