Why it worked
The video taps into the creator's personal interest and a relatable desire for new ventures, using a visually interesting product (transition sunglasses) to capture attention.
Summary
The creator shows their transition sunglasses changing tint during a morning walk. They ponder starting another brand, possibly in the eyewear industry, due to their current obsession.
Structure
- 1Introduction with transition sunglasses
- 2Morning walk outdoors
- 3Sunglasses changing tint
- 4Contemplating starting a new brand
- 5Asking for audience input
On-screen text
watch my transition sunglasses
change during my morning walk &
making me seriously consider if I
should start (another) brand
because of how obsessed I am