Why it worked
The video taps into the popular trend of romanticizing college life with aesthetically pleasing visuals and relatable text overlays. It leverages aspirational content that resonates with students and potential students.
Summary
The video showcases aesthetically pleasing scenes of university life, including dorm rooms, campus scenery, and blooming trees. The creator encourages viewers to romanticize their university experience and mentions "go bucks!!" and "The Ohio State University" in the caption.
Structure
- 1Dorm room aesthetic
- 2Cafe and pastries
- 3Computer screen with goals
- 4Desk setup with plants
- 5Blooming trees
- 6Campus fountain and greenery
- 7Campus stairs and people
- 8City skyline view
Product placement
The Ohio State University: it appears as a watermark in the corner of the video and is mentioned in the caption. Removing it would not change what happens in the video.