Taking care of my hair with Odele this semester 🌟

@baileywynnee

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Promoted product

Odele

Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care + body products that are safe + designed to share with anyone who shares your shower.

7 videos5 creators

Why it worked

The video effectively showcases a relatable hair struggle and provides a clear solution using a specific product line. The 'before and after' format, combined with the creator's positive endorsement and the visual appeal of the products, likely resonated with viewers seeking similar results.

Summary

The creator shows how they use Odele hair products to restore their curls. They start with their hair feeling rough, go to Target to purchase Odele products, and then demonstrate the 'before' and 'after' results, highlighting the shampoo, conditioner, and air dry styler.

Structure

1Introduction to Odele hair care
2Shopping for Odele products at Target
3Demonstrating 'before' hair
4

Original caption

Soft and moisturized hair using @Odele always 🫶 #OdelePartner #haircare #hair #hairtutorial #college

More from @baileywynnee

Product placement

Odele: ACTS - hair care products (shampoo, conditioner, styler) that are used to improve hair texture and appearance. Removing it would change the video's outcome. Odele: APPEARS - logo on bottles. Removing it would not change the video's outcome.

On-screen text

Taking care of my hair with Odele this semester 🌟 My hair was feeling a little rough so I made my way over to Target.. To purchase some Odele products to restore my curls! Before... After! I love using the Moisture Repair Shampoo + Conditioner!! For styling, the Air Dry Styler is perfect! Across my The results speak for themselves ⭐️