He's kneeling on his shoes for the World Cup game so he doesn't block the view of the people behind him.

The video likely resonated due to its focus on a simple act of kindness and consideration, which is universally relatable and positive. The creator's personal "why" adds an emotional layer that encourages viewers to reflect on their own actions and values.

The video shows a person kneeling on their shoes at a World Cup game to avoid blocking the view of others. The creator shares this act of consideration as their "why."