my current favorite L'Occitane scent

@bysophiamai

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SoundTikTok sound · original sound - w3sttside

Promoted product

L'Occitane Hand Cream

2 videos2 creators

Why it worked

The video taps into a common consumer sentiment of shrinking product sizes for the same price, creating relatable content. The creator's personal endorsement of a popular beauty product also drives engagement.

Summary

The creator shares her current favorite L'Occitane hand cream scent, Néroli Orchidée, and expresses frustration over the shrinking bottle size while the price remains the same. She also mentions using Cuccio Milk & Honey Cuticle Oil in combination with the hand cream.

Structure

1Introduction of favorite L'Occitane scent
2Complaint about shrinking bottle size and price
3Highlighting the Néroli Orchidée scent
4Mentioning the combination with Cuccio Cuticle Oil

Product placement

Original caption

l’occitane….please stop shrinking the bottles 😭 #loccitane #handcream #beautyfavorites #neroliorchidee

More from @bysophiamai

On-screen text

my current favorite L'Occitane scent L'Occitane, $30

Transcript

L'Occitane... please stop shrinking the bottles 😭 L'Occitane, I love you but I used to pay $30 for this size and now I'm paying $30 for this size. Besides really de Cérisier, Néroli Orchidée Néroli smells good, combination with Cuccio Milk & Honey Cuticle Oil sented oil.

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