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@lucy_restores

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iPhone 13 Pro Maxseen in 3 videos →

Why it worked

The video combines a satisfying cleaning and restoration process with a relatable problem (a phone needing a refresh) and a clear, albeit implied, solution. The use of on-screen text and ASMR-like sounds likely contributed to its engagement.

Summary

The video shows a person cleaning and restoring an iPhone 13 Pro Max, including the screen, camera lenses, and charging port. The creator then applies a new screen protector, implying the phone was previously damaged or worn out.

Structure

1Client needs phone refreshed
2Cleaning and restoring the phone
3Applying a new screen protector
4The cost of the service
5Call to action to follow

Product placement

iPhone 13 Pro Max: ACTS - the phone is being cleaned and restored. Removing it would change the video. Apple: APPEARS - a logo on the phone. Removing it would not change the video. youtube: APPEARS - a logo in the background. Removing it would not change the video. "Gocase": APPEARS - a logo on the phone case. Removing it would not change the video.

Original caption

iPhone 13 pro max 🍏🕶 #iphone #cleaning #storytime #asmr #tiktokgrowthchallenge

More from @lucy_restores

Their other posts in the index, biggest breakout first.

Call to action

Follow my dream Follow Let us prove her wrong

On-screen text

client needing 13 refreshed international how said she 260 15 protector be works working mean working nobody's underneath kid free youtube this wipe new restored lenses charging cleaned corrosion speaker full backup hours work $260 hours works down normal says takes hustle you basics hit followers 260 phone over 13 be $260 for 13 refresh she and never followers prove follow post

Transcript

client needing 13 refreshed international how said she 260 15 protector be works working mean working nobody's underneath kid free youtube this wipe new restored lenses charging cleaned corrosion speaker full backup hours work $260 hours works down normal says takes hustle you basics hit followers 260 phone over 13 be $260 for 13 refresh she and never followers prove follow post