Teachers,

@mathwithbeth

1.5K followers · usually 575 views a post

Views

20.9K

Likes

496

Comments

27

Shares

367

SoundTikTok sound · viva la vida by coldplay

Promoted product

Sesame Place

Why it worked

The video leverages a highly desirable offer (free admission) for a specific, relevant audience (teachers) during a peak leisure period (summer). It combines this with engaging visuals of families enjoying the park, making the promotion feel aspirational and exciting rather than purely transactional.

Summary

The video informs teachers that they can get free admission to Sesame Place Philadelphia all summer by checking out the Teacher Pass on their website. It shows various attractions at the park, including rides and water slides, with children and families enjoying themselves.

Structure

1Introduction of the free summer offer for teachers at Sesame Place
2Showcasing roller coaster rides with excited children
3Highlighting swing rides
4Featuring water slides and pool areas
5

Original caption

Teachers are ALWAYS FREE at Sesame Place Philadelphia! Check out the Teacher Pass on their website to see if you qualify! #sesameplacephiladelphia #sesamestreet #teacherdiscount #toddlermom #familyfun

More from @mathwithbeth

Product placement

Sesame Place (theme park): ACTS - it is the location where the video takes place and the subject of the promotion. Removing it would change the video's entire context and purpose. Sesame Street (brand): APPEARS - it is the theme of the park and characters, but not directly acted upon or promoted as a product itself. Removing it would not change what happens in the video.