Hook

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Stix had a dream a small business of his something simple something he could run with passion he imagined freedom he imagined money coming in while he slept he imagined being the boss of his own time but the reality was different Stix opened a small printing business and instead of freedom he became the business he woke up early he worked he did sales customer service delivery everything business owner employee inside something he created him one day his shop and said working for one day everything stops that's when he realized something important he didn't own a business he owned a job and many people are just like but here's the part you must hear six months later this same Stix walked into his shop and the entire business without him how he got there is the to watch till the end because the thing that changed everything for him is the same thing that can change your business too hold that thought we'll come back a moment but first let's talk about why this happens to so many people why most businesses fail most people start a business because something they can cook they can design they can code they can bake but skill doesn't build a business systems do Michael Gerber the author of Revisited said most people don't run businesses they run their skills a chef becomes a restaurant owner a barber becomes a shop owner a tailor becomes a fashion business owner but in reality a business they build a cage the business becomes dependent on them if they stop everything collapses the biggest reason small businesses fail the three roles you must master Gerber explains that every business owner has three identities inside them 1 the technician the doer this who does the they cook cut hair code design repair print clean build sticks was stuck here 2 the manager the organizer this is the person who creates structure they track money they plan schedules they create order 3 the entrepreneur the visionary this is the one who dreams the one who thinks ahead the one who asks where is this business going in five years most people operate only as the technician the business can never run without them to build a business that works without you you must grow into the manager and then into the entrepreneur