Why it worked
The video taps into the popular "cottagecore" and "cozy style" aesthetics, appealing to viewers looking for home decor inspiration. The "Target finds" aspect also adds to its discoverability and relatability.
Summary
The creator shows off a new set of gingham light filtering curtains from Room Essentials, purchased from Target. She then proceeds to hang them in her window, showcasing the final look.
Structure
- 1Showcasing new curtains
- 2Hanging the curtains
- 3Adjusting the curtains
- 4Final reveal of the window with curtains
Product placement
Room Essentials Light Filtering Curtain: Acts - it is installed on a curtain rod to filter sunlight and provide privacy. Removing it would change the appearance of the window. Target: Appears - it is a store bag in the background. Removing it would not change what happens in the video.