@60minutes — 32x breakout

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When people say to you, "Hey, Leo,

@60minutes

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Why it worked

The video leverages the immense global popularity of Lionel Messi and the emotional resonance of his humble response to praise, tapping into fan admiration and the universal appeal of sports.

Summary

In this clip from a 2013 interview, Lionel Messi reacts to being called the best player in the world. He expresses gratitude and happiness, attributing the positive sentiment to both his individual performance and the success of his team, FC Barcelona.

Structure

1Messi is asked about being called the best player.
2He expresses gratitude and happiness.
3He credits his team for the success.
4The interviewer acknowledges his modesty and fame.
5Messi reflects on the honor of being recognized.

Product placement

60 Minutes: This is a news program that appears as a logo in the corner of the video. Removing it would not change what happens in the video. It merely appears.

On-screen text

2013 60 MINUTES How Messi reacts to being called the best player in the world When people say to you, "Hey, Leo, you are the best player in the world." How does that make you feel? How do you react to that? I'm very grateful and happy, that this is the opinion people have of me, and the fact that they tell me and think that of me is obviously a wonderful thing. Do you realize how much joy you bring to people? I think that everybody gets joy, not just because of me, but because of this Barca team that's been winning and playing so well lately. Leo, that's a very generous and modest thing to say, but you're the man. Messi is the man. You're world famous. Even in New York, the friends of my grandchild are wearing shirts with your name on it. I mean, you've got to accept that. No, but the truth is the fact that people think that of me is incredible. It's an honor to be recognized like that, but Barca is not just Messi. Barca has very good players.

Original caption

Many consider Lionel Messi to be one of the greatest soccer players of all time. In a 2013 interview with 60 Minutes, Bob Simon asked Messi how he felt about that praise. Messi said he was "very grateful and happy." “The fact that they tell me and think that of me is obviously a wonderful thing,” shared the Argentina captain. Argentina is headed to the semifinals, where they will face England. #worldcup #messi #lionelmessi #Soccer