When people say to you, "Hey, Leo,

@60minutes

3.4M followers · usually 72.8K views a post

Views

1.6M

Likes

183.1K

Comments

2.4K

Shares

7.0K

Why it worked

The video leverages the immense global popularity of Lionel Messi and the emotional resonance of his humble response to praise, tapping into fan admiration and the universal appeal of sports.

Summary

In this clip from a 2013 interview, Lionel Messi reacts to being called the best player in the world. He expresses gratitude and happiness, attributing the positive sentiment to both his individual performance and the success of his team, FC Barcelona.

Pro

Transcript, structure and on-screen text

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Original caption

Many consider Lionel Messi to be one of the greatest soccer players of all time. In a 2013 interview with 60 Minutes, Bob Simon asked Messi how he felt about that praise. Messi said he was "very grateful and happy." “The fact that they tell me and think that of me is obviously a wonderful thing,” shared the Argentina captain. Argentina is headed to the semifinals, where they will face England. #worldcup #messi #lionelmessi #Soccer