Why it worked
The video likely worked due to its aesthetic appeal, focusing on fashion and self-care. The clear display of a recognizable brand like Coach, combined with the trendy pedicure, would appeal to a fashion-conscious audience.
Summary
The video shows a person sitting on a chair outdoors, posing with their feet. They are wearing shorts and a tank top, and their toenails are painted white. The person holds up a pair of pink Coach jelly flip flops, showing the sole with the Coach logo, and then puts them on.
Structure
- 1Person sitting outdoors, posing with feet
- 2Close-up of white painted toenails
- 3Showing pink Coach jelly flip flops
- 4Putting on the flip flops
Product placement
Coach jelly flip flops: APPEARS - a brand name is visible on the sole of the flip flops. Removing it would not change what happens in the video.
On-screen text
This girl is getting a pedicure to match these coach jelly flip flops