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625Talking HeadDirect Question hookLifestyle
Hook
Why don't more women golf??
@ktbroudy
1.4K followers · usually 554 views a post
Views
345.9K
Likes
38.9K
Comments
828
Shares
2.5K
Why it worked
The video taps into a relevant and potentially underserved market by highlighting the lack of options for women in golf apparel, prompting discussion and engagement around inclusivity in sports.
Summary
The video showcases a variety of women's golf apparel available at a PGA TOUR Superstore, questioning why more women do not participate in golf. It highlights different brands and styles of clothing, suggesting a need for better representation and selection in golf retail for women.
Structure
- 1Introduction to women's golf apparel section
- 2Showcasing various brands and styles
- 3Questioning the low participation of women in golf
- 4Highlighting the need for better retail options for women golfers
Product placement
PGA TOUR Superstore ACTS - it is a store where golf apparel is sold. Removing it would change what happens in the video.
Lilly Pulitzer APPEARS - it is a brand of clothing displayed in the store. Removing it would not change what happens in the video.
Jamie Sadock ACTS - it is a brand of clothing displayed in the store. Removing it would not change what happens in the video.
On-screen text
Why don't more women golf??
Original caption
The industry hasn’t fully caught up with young women coming into the golf space. I know there are some great new women’s brands that have popped up recently. But PGA superstore needs to do a little better.. #womeningolf #womengolf #golftiktok #golfers #womenwhogolf
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