Why it worked
The video leverages a trending relationship activity (the hair heart) and presents it as a simple, achievable gesture, encouraging viewers to replicate it with their partners. The use of a cute sticker and familiar video call interface makes it relatable and shareable.
Summary
The video shows a split screen of a video call. On one side, a person is demonstrating how to create a heart shape with strands of hair. The other side of the screen shows a Hello Kitty sticker and the Zestr-Call logo.
Structure
- 1Video call interface shown
- 2Person demonstrates making a hair heart
- 3Hello Kitty sticker and Zestr-Call logo visible
Product placement
Zestr-Call (APPEARS - a watermark/logo on the video call interface, removing it would not change what happens in the video)
On-screen text
this is ur sign to ask ur bf to
do the hair heart thingy