Why it worked
The video likely worked by leveraging a popular TV show clip and relatable text overlay to evoke emotion and curiosity, encouraging engagement through comments and shares.
Summary
The video starts with a shot of a lionfish in an aquarium, with text overlay stating "Such a beautiful fish but it will always remind me....". It then cuts to a scene from the TV show "New Girl" featuring characters at an aquarium, with the Citytv logo visible.
Structure
- 1Lionfish in aquarium
- 2Text overlay about remembrance
- 3Scene from New Girl at an aquarium
- 4Citytv logo visible
Product placement
Citytv: (b) merely APPEARS - a channel or studio logo. Removing it would not change what happens in the video.
On-screen text
Such a beautiful fish but it will always remind me....