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WebLove
https://www.skool.com/weblove-4157/about?ref=fd76947df74e4d4b9a1814de7fadd4e6 ↗Their other posts in the index, biggest breakout first.
That interactive bike isn't just a 3D model. Load it with React Three Fiber or Three.js using a GLB file, then enable camera orbit controls so users can inspect every angle without breaking the experience. The paint looks realistic because of PBR materials. Combine albedo, normal, metallic and roughness maps so carbon fiber, metal and plastic all react differently under the same light. The spec cards stay in the DOM while the bike lives in WebGL.