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More breakout videos from this creator.
where is the Black “Alix Earle”? Where is the Black Alix Earle? Let's talk about it. Alix Earle is the, like, definitive influencer of these times, right? She has 14 million followers across Instagram and TikTok. She has amassed all of this. Started a brand. She has equity. Like, this is a massive star. Well, I can agree that, like, some of Alix's content is delightful, is engaging. It is really hard for me to look across our content and really quantify what the reason is for this immense success as compared to other women who make content just because, truly, her videos are like any other thin, white, conventionally attractive white app, right? It's very much me and, like, I'm going to look at this hall. It's all very familiar, very replicable content. I think Alix represents the very best at a template that is, like, optimized for the algorithm. And that template does seem fairly replicable, a template that one can copy. The question, why isn't there an equivalent? Why isn't there a Black Alix Earl? For a non-technical former lawyer, I am super interested, weirdly. And, like, algorithms, and who they help, they are, by design, discriminatory, right? They reward whiteness, they reward conventional attraction. They reward mediocrity. Virality is much, much easier to achieve if you are an attractive, average white woman. That again, is by design. Alix Earle represents a very particular subculture of American life that is racially coded and which brands love. It's all Miami life and Greek life and sorority mixers and drinking. It's massive Manhattan, it's shopping halls. I'm hungover at Pilates. Come with me. I mean, Alix is the best of a creator pipeline in New Jersey or on the East Coast and gets you through college and on TikTok. The Eli Rallos and the Alix Earles and the acquired styles of the world. Brands sit at that pipeline, desperate to gobble. It's like this perfect system supply chain. There's the relatability, which really means, but in, like, a brand safe form. Brands wanna sell people in one fell swoop as possible. And to them, the easiest billboard is with, like, following on TikTok. Generally speaking, white women want to watch on TikTok other white women who are kind of like them, but more, right? They have more money and bigger apartments and better boyfriends and more stuff. But they look like them, they act like them, even more aspirational, right? Like if your favorite creator is someone who looks, is, like, more aspirational but bland enough for you to project yourself onto them, well then that's the perfect billboard. And definitely speaking to these brands, the best, the biggest, the most bang for your buck billboard is a white woman who looks like Alix Earle. I wanna know your thoughts. Who is the "Black Alix Earle?" Or do we even have one? Bye.