highlight my planner w/me

This video likely performed well due to its aesthetic appeal and the relatable "plan with me" niche. The use of visually pleasing highlighters and a decorative planner taps into a popular trend on TikTok, making it highly shareable and engaging for users interested in organization and journaling.

The creator shows off a pink floral planner and a set of Zebra Mildliner highlighters. She then proceeds to use the highlighters to add color and emphasis to the planner's monthly calendar pages.