Why it worked
This video likely performed well due to its aesthetic appeal and the relatable "plan with me" niche. The use of visually pleasing highlighters and a decorative planner taps into a popular trend on TikTok, making it highly shareable and engaging for users interested in organization and journaling.
Summary
The creator shows off a pink floral planner and a set of Zebra Mildliner highlighters. She then proceeds to use the highlighters to add color and emphasis to the planner's monthly calendar pages.
Structure
- 1Showcase planner
- 2Introduce highlighters
- 3Demonstrate highlighter use in planner
- 4Show completed planner pages
Product placement
Zebra Mildliner Highlighters: These are used to highlight text in the planner. They appear to be a set of dual-tipped markers. Removing them would change the video's focus on planner decoration. Zebra: This is the brand name of the Mildliners. It appears on the packaging. Removing it would not change what happens in the video.